Business and Markets

Business and Markets

Latest business and markets stories, updates and analysis from The Real News Journal.

Detailed view of smartphone displaying multiple app icons on screen, highlighting technology use.
Business and Markets

Airbnb Quietly Rebuilds the Marketing Machine It Once Vowed to Cut

An analysis of Airbnb's SEC filings since 2020 shows the company has steadily reversed its pandemic-era pledge to rely on direct traffic, rebuilding brand and search marketing spend even as it continues to cite the same low-marketing statistics publicly.

By Alex Draeth | 18 August 2026
Retro typewriter with 'AI Ethics' on paper, conveying technology themes.
Business and Markets

Multinational Firms Face Strategic Blind Spot on Sovereign AI, Accenture Survey Warns

A global survey by Accenture reveals that multinational companies are largely treating 'sovereign AI' regulations as a compliance issue rather than a strategic opportunity. The study of nearly 2,000 executives highlights a significant gap between geopolitical risk perception and proactive strategic engagement with country-specific AI policies, advising firms to elevate AI sovereignty to a CEO-level priority to secure competitive advantage.

By Alex Draeth | 10 August 2026